The depleting consequences of culturally mismatched thinking styles

نویسندگان

  • Minkyung Koo
  • Sharon Shavitt
  • Ashok K. Lalwani
  • Yifan Dai
  • Sydney Chinchanachokchai
  • Robert Wood Johnson
چکیده

Six studies examine the consequences of engaging in culturally mismatched thinking styles, such as encountering ads that require one to think in a way that is inconsistent with one’s culturally dominant thinking style. Our findings suggest that these enriching cross-cultural experiences come with self-regulatory consequences: less ability to control one’s intentions, a greater likelihood of giving in to temptations, and less interest in new (vs. familiar) experiences. This is shown in terms of evaluations and actual consumption behaviors in real-life consumer settings that reflect reduced self-control, as well as choices of familiar versus novel consumer experiences. Supporting the notion that mismatch effects reflect difficulty in switching between cultural mindsets, these findings are attenuated for those who have a compatible (vs. oppositional) bicultural identity. The findings highlight the importance of understanding the effects of matched/mismatched thinking experiences on audiences of different ethnicities and cultural backgrounds.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

High school students test anxiety: The role of thinking and learning styles

Article history: Received date: 11 September, 2016 Review date: 12 October 2016 Accepted date:13 November 2016 Printed on line: 5 January Purpose: The purpose of this research was to investigate the relationship between thinking styles functions and learning styles with the rate of test anxiety of students. Material & Method: Method of research was correlation. Statistical population ...

متن کامل

• Thinking Styles and Professional Skepticism in Auditing (Theory of Mental Self-Government)

Thinking styles have an influence on information processing, judgment, and decision-making. Therefore, the purpose of this study is to evaluate the effect of thinking styles on the professional skepticism.Thinking styles include the legislator, the executive, the judge, the general, the partial, the introspective, the extroverted, the conservative and the free thinking.The statistical populat...

متن کامل

The Relationship between Thinking Styles and Academic Adjustment in Nursing Students

Introduction: Adjustment together with its different aspects is considered a basic and extensive issue in psychology. Therefore, identifying the related factors, while developing knowledge of the field, can help reduce individual and inter- individual problems. Hence, the aim of the present research is to investigate relationship between thinking styles and academic adjustment. Methods: This d...

متن کامل

Correlation between Thinking Styles with Clinical Decision Making among Nurses Working in Educational Hospitals Affiliated to Tabriz University of Medical Sciences

Background and Objectives: Considering the importance of thinking styles in individuals' decision making, this study was conducted to investigate the correlation between thinking styles with clinical decision making among nurses working in educational hospitals affiliated to Tabriz University of Medical Sciences. Materials and Methods: In this descriptive–correlational study, 196 nurses w...

متن کامل

The Contribution of Critical Thinking Attitude and Cognitive Learning Styles in Predicting Academic Achievement of Medical University’s Students

Introduction: Improving students' critical thinking skills is clearly important in the context of growing human knowledge. The main goal of this research was to measure the contribution of critical thinking attitudes and learning cognitive styles in predicting the students’ academic achievement variance in Isfahan medical university. Methods: In this descriptive correlation study, population c...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2011